Il Botolo entered the Chinese market in 2014 with 2 wines (Moscato d’Asti and Barbera d’Asti Superiore) and has happily been gaining popularity since then across mainland China. We have since added another 4 wines to our portfolio (Piemonte Chardonnay Barrique, Barbera d’Asti, Nizza and Brachetto d’Acqui).
To find out where to purchase our wines in China, please contact our importer at xm@dente-di-leone.com
To find out where to purchase our wines in China, please contact our importer at xm@dente-di-leone.com
The consumer
It is reported that there are 48 million “wine lovers” in China and it has been predicted
that by 2020 this number will increase to around 70 billion people. Chinese consumers
belong primarily to the upper middle class, and prefer to buy imported wines from
Europe, as a way to show their taste and as a status symbol.
that by 2020 this number will increase to around 70 billion people. Chinese consumers
belong primarily to the upper middle class, and prefer to buy imported wines from
Europe, as a way to show their taste and as a status symbol.
Some facts and figures on consumers:
- 69% learn about a brand through internet
- 64% read on line consumer reviews
- 58% check company websites
- 49% purchase wine online
The Market
China is one of the world’s largest markets for imported wine. And with a population of 1.4 billion in 2017, China is now the sixth leading wine consumer in the world, just behind Germany. The potential for the Chinese market is considerable, with consumption expected to rise by over one third to billion over the next five years when it will reach a volume of 192 million cases.
France is the leader of the wine market in China occupying 45% of imported wines;
Australia (14%), Chile and Italy (9%) and Spain (8%) follow in the ranking.
Related articles
Il Botolo was very pleased to return to Stockholm, after an initial visit in April of this year, this time for “Wine Days”, an event hosted by the Italian Chamber of Commerce in Sweden.
For the first time, il Botolo travelled to St. John’s, which is the capital and largest city of the Canadian province of Newfoundland and Labrador.
The interest in Italian wines is on the upswing in the Asian market and so this year we decided to take part in the International Wine and Spirits Fair (IWSF), that took place in Hong Kong, from November 7-9.