il Botolo will take part in the 12th edition of the Hong Kong International Wine and Spirits Fair, to be held from November 7 to 9, in Hong Kong.
We are keen to strengthen our position in the Asian markets. For this reason, we have selected this event, which represents the most important Vinitaly International‘s initiative to promote Italian wine not only in South-East Asia, but all over the world.
More than 1,000 exhibitors from 37 different countries are expected to attend this year’s edition. Walk Around Tastings, B2B, Masterclasses and Executive Wine Seminars will be organized by Vinitaly.
Hong Kong has for several years been considered the true “hub” for exporting wine into many Asian countries. Its role for the import of wine into China has even increased from 2015, when an agreement was signed with the Chinese Government to facilitate the import from Hong Kong into Beijing, Tianjin, Shanghai, Guangzhou and Shenzhen.
With regards to internal consumption, the Hong Kong market has grown in the last 20 years, when the population reduced its heavy consumption of spirits in favor of wine, thanks to health campaigns showing the damage of spirits, while promoting moderate wine consumption. Today, the consumption of wine in Hong Kong is worth about 1 billion euro and it is estimated at more than 50 million litres.
Since there is no local wine production, 100% of wine consumed is imported, with a significant prevalence of French wines (more than 50% of imported wines are French), followed by Australia and USA. Italian wine consumption, although it continues to grow, is still limited. Figures show a clear preference of red wines, that account for about 80% total consumption. This is due to health campaigns showing the benefit of red wine and to the fact that red, for many Asian countries, is the color of prosperity.
Both the highly appreciated drinkability of our wines and the high potential in terms of opportunities make this market very appealing to il Botolo. We are confident to showcase and position our red wines (Barbera d’Asti docg, Barbera d’Asti Superiore docg and Nizza docg), as well as with our Moscato d’Asti docg, which is very popular in Asia paired with local spicy foods.
The interest in Italian wines is on the upswing in the Asian market and so this year we decided to take part in the International Wine and Spirits Fair (IWSF), that took place in Hong Kong, from November 7-9.