We were excited to welcome Jeff Gong, a top Chinese wine influencer to our winery in January, who enjoyed the view of our vineyards under a light blanket of snow.
Jeff, in addition to being the founder of the platform www.wineita.com, is Secretary General of the WineIta Association, with its 42 Italian members in China, 38 of whom are importers. Sponsored by the Italian Embassy in Bejing, the objective of the Association is to spread the culture of Italian wine in China through specific educational, and storytelling events through its highly popular web site and strong presence on social media, in particular WeChat.
Accompanied by Rebecca Wang, his right-hand collaborator, Jeff tasted all of our wines. After his appreciation of the full body and flavors of our Barbera d’Asti and Barbera d’Asti Superiore, he turned his attention to Nizza DOCG, and was curious to learn about the disciplinary and Cru.
During the tasting, we had the chance to talk about the growing interest in Italian wines in the Chinese marketplace, especially red wines and Moscato, that are gaining ground compared to French wines, traditionally more rooted and widespread.