We were excited to welcome Jeff Gong, a top Chinese wine influencer to our winery in January, who enjoyed the view of our vineyards under a light blanket of snow.
Jeff, in addition to being the founder of the platform www.wineita.com, is Secretary General of the WineIta Association, with its 42 Italian members in China, 38 of whom are importers. Sponsored by the Italian Embassy in Bejing, the objective of the Association is to spread the culture of Italian wine in China through specific educational, and storytelling events through its highly popular web site and strong presence on social media, in particular WeChat.
Accompanied by Rebecca Wang, his right-hand collaborator, Jeff tasted all of our wines. After his appreciation of the full body and flavors of our Barbera d’Asti and Barbera d’Asti Superiore, he turned his attention to Nizza DOCG, and was curious to learn about the disciplinary and Cru.
During the tasting, we had the chance to talk about the growing interest in Italian wines in the Chinese marketplace, especially red wines and Moscato, that are gaining ground compared to French wines, traditionally more rooted and widespread.
What do our wines have in common with the Piedmontese excellence of Slow Food and the "heroic" hills of Prosecco Conegliano-Valdobbiadene, recently nominated UNESCO World Heritage Site?
There was some fear the harvest would be sub-optimal due to poor weather conditions and abundant rainfall. However, the weather leading into harvest was sunny and dry, which led to perfectly ripe grapes and promises to be a very good vintage.
In the heart of Milan Wine Week, the most anticipated event of Milanese autumn, il Botolo debuted at the 10th edition of La Vendemmia of Via Montenapoleone, at one of the most prestigious boutique shops on the street: Vetrerie di Empoli.