The Nordic wine market consists of the wine markets in Sweden, Finland, Norway and Denmark. As a result of the monopolies on the sales of alcohol, the Nordic wine market is rather unique compared to other European wine markets. They strongly regulate the quantity and quality of wine available in the Nordic countries through strict tender procedures.
Wine consumption in the Nordic countries varies strongly per country. Total wine consumption amounted to 2.8 million hectolitres (hl) in 2015. However, wine consumption in Sweden accounted for 89% of total wine consumption in the Nordic countries in 2015.
In 2016, Norway had the lowest alcohol consumption of 6 liters per capita. In the same year, the per capita consumption volume of alcohol amounted to 23.3 liters in Sweden. In Iceland, the corresponding volume was 7.5 liters and in Finland, it amounted to 8.4 liters.
The value of the Nordic wine market including Finland, Sweden, Norway and Denmark is estimated to be EUR 7.5 billion.
The largest suppliers to the Nordic wine market are Italy, France and Spain.
The historical value development of the Nordic wine market has been stable. During the period 2012–2017, the market value grew by 1.8% compared to the volume growth rate of 0.5%. For the period 2018–2022, the value of the Nordic wine market is estimated to grow by 2.5% compared to the estimated volume growth rate of 0.3%.
The interest in Italian wines is on the upswing in the Asian market and so this year we decided to take part in the International Wine and Spirits Fair (IWSF), that took place in Hong Kong, from November 7-9.