In the first 4 months of 2018, Italy exported more than half a million euro in wine, achieving growth compared to 2017 both in volume and value, according to Vinitaly-Nomisma Wine Monitor Observatory data, confirming Italy as the main wine supplier to the USA.
The US market is complicated, but highly lucrative, which makes it extremely attractive. Right now, there are about 25,000 different wines for sale in the USA.
Wine consumption in the US is tolerated, not encouraged, making for strict regulations and long distribution channels. Although regulations vary from state to state, the process across the country is long and complicated and results in retail prices that are quadruple the wholesale price.
Il Botolo recently decided to enter this complicated market with the help of its partner Itiswine and the Italian Chamber of Commerce in New York. The first pallets of il Botolo Barbera d’Asti Superiore and Piemonte Chardonnay are about to be shipped to the importer/distributor Enoclassica, in New York.
Stay tuned to find out where you can drink our wines in the US!