E4Quality is a two-year project that wants to promote in a new and innovative way the story of high quality agricultural products of the Piedmont region.
The Swedish chapter of the project took place in Stockholm and featured a masterclass on April 24 with il Botolo and other Piedmont wine producers and industry experts, addressing a large audience of professionals, communicators and potential customers, dedicated to the denominations of Barbera d’Asti docg and Ruche’ di Castagnole Monferrato docg.
The masterclass was led by award winning writer and lecturer Ian D’Agata and was attended by about 40 of Sweden’s top journalists, wine bloggers, and importers. The masterclass was presided by Madeleine Stenwreth, one of two of Sweden’s Masters of Wine.
Following the masterclass, a dinner was held for 30 guests from the wine industry at the prestigious Italian restaurant L’Avventura, hosted by owner and chef Karl Ljung, acclaimed Sweden’s Chef of the Year.
The 2-day event concluded with a walk around tasting held on April 25 where guests could meet and talk to producers and taste all of the wines featured.
Over 100 local professionals from Stockholm and Uppsala took part in yet another successful wine event organized by the E4quality project and promoted by the Consorzio Barbera d’Asti e Vini del Monferrato.
This is the conclusion reached by 150 wine tasters gathered by Coldiretti last December at the San Secondo Cultural Center for the annual preview dedicated to “Barbera d’Asti docg”, now in its 18th edition.