E4Quality is a two-year project that wants to promote in a new and innovative way the story of high quality agricultural products of the Piedmont region.
The Swedish chapter of the project took place in Stockholm and featured a masterclass on April 24 with il Botolo and other Piedmont wine producers and industry experts, addressing a large audience of professionals, communicators and potential customers, dedicated to the denominations of Barbera d’Asti docg and Ruche’ di Castagnole Monferrato docg.
The masterclass was led by award winning writer and lecturer Ian D’Agata and was attended by about 40 of Sweden’s top journalists, wine bloggers, and importers. The masterclass was presided by Madeleine Stenwreth, one of two of Sweden’s Masters of Wine.
Following the masterclass, a dinner was held for 30 guests from the wine industry at the prestigious Italian restaurant L’Avventura, hosted by owner and chef Karl Ljung, acclaimed Sweden’s Chef of the Year.
The 2-day event concluded with a walk around tasting held on April 25 where guests could meet and talk to producers and taste all of the wines featured.
What do our wines have in common with the Piedmontese excellence of Slow Food and the "heroic" hills of Prosecco Conegliano-Valdobbiadene, recently nominated UNESCO World Heritage Site?
There was some fear the harvest would be sub-optimal due to poor weather conditions and abundant rainfall. However, the weather leading into harvest was sunny and dry, which led to perfectly ripe grapes and promises to be a very good vintage.
In the heart of Milan Wine Week, the most anticipated event of Milanese autumn, il Botolo debuted at the 10th edition of La Vendemmia of Via Montenapoleone, at one of the most prestigious boutique shops on the street: Vetrerie di Empoli.